把設計揉成紙団
潘啟桓Kevin Pun
a FOUNDER & DESIGN DIRECTOR
紙団設計所創始人、設計指導。
十多年平面設計經驗,歷年打造多項設計專案,服務過山池、農畉、ID.CO等品牌,獲得多項國內外設計獎項,多次入選Tokyo TDC annual.
Founder & Design Director of ZITYUN DESIGN STUDIO.
More than 10 years of graphic design experience, over the years to create a number of design projects, won a number of domestic and foreign design awards, repeatedly selected Tokyo TDC annual.
b LEARNING EXPERIENCE
研究所(肄业)2019/9/3-2020/1
國立台灣藝術大學 視覺傳達設計學系
graduate school[dropping out]
National Taiwan University of Arts
本科畢業2012/9/1-2016/7/1
中國美術學院 視覺傳達設計系（品牌設計工作室）
Bachelor's degree
China Academy of Art
品牌設計不應只侷限於單一文化圈層或視覺語言。我們以雜糅交疊的方法，將不同文化符號、視覺元素、媒介材料結合用於品牌設計中。觸及不同類型的消費者，讓他們與品牌之間保持著似有若無的“牽引力”。
豐富的設計背景讓我們能夠從不同的角度思考品牌發展的可持續性。而這正是在不同媒介互相交互的今天，我們需要在品牌設計上體現出來的。跨媒介的品牌設計讓品牌如同一棵深耕的嫩苗，能夠可持續地自我生長下去。
品牌設計應該聯動產品、視覺、交互等不同方面的構建。每個部件和分支相互獨立，又互相聯動，從而建構出一個更為全景化的，如同網狀的品牌形象設計。
日常化的設計，能夠讓品牌本身更貼合受眾的日常生活。讓受眾觸之可及，更為在地化地去了解消費者的所思、所感、所想。自然地讓品牌和受眾產生連結。
Branding design should not be limited to a single cultural circle or visual language. We use a hybrid and overlapping approach to combine different cultural symbols, visual elements, and media materials in our design. Reach different types of consumers and maintain a subtle "traction" between them and the brand.
Like a ball of paper carrying pens of different colors, the verious design experience allows us to think about the sustainability of brand development from different perspectives. And this is exactly what we need to reflect in brand design today when different media interact with each other. Multi-media brand design allows the brand to grow sustainably like a young seedling that is deeply cultivated.
Brand design should integrate the construction of products, vision, interaction, and other aspects. This creates a more panoramic, mesh-like design. Each component and branch is independent of each other, but at the same time, they are interconnected to establish a more comprehensive brand image.
"Day-to-day" design can make the brand itself more in line with the audience's daily life. Make it accessible to the public and understand consumers’ thoughts, feelings, and ideas in a more localized way. Naturally, connect the brand and the audience.
品牌 視覺策略、定位、Logo、物料、視覺符號
活動 各類活動主視覺、衍生品視覺
產品 文創、包袋、包裝
文化 雜誌、畫冊、宣傳冊、書籍裝幀、專輯、海報
插畫 商業插畫、文化插畫
藝術 商業、生活空間藝術諮詢
Brand: visual strategy, positioning, logo, materials, visual identity
Visual: Main visual of various activities, visual of derivative products
Packaging: packaging, gift, single product
Books: magazines, albums, brochures, bookbinding
Posters: concerts, exhibitions, events,
Illustration: Commercial, Cultural